Mercedes Benz made some surveys among their potential customers and they said they wanted smaller cars with less gas consumption per mile. They created the Smart. Meanwhile, cities were crowded with 4×4 vehicles as big as an airplane.
You don’t know what people want. They don’t know it either. You think you know but you don’t have a clue (me neither). Choose a reasonable option, test it, fail soon and fail cheaply. Learn from it and try a different thing. Keep as many options open as a small budget allows you.
But above all, avoid the Sunk Cost fallacy and insisting on a failure as “market wasn’t ready”. Nobody likes admitting they were totally wrong, but there won’t be more opportunities if you sink with the ship (or the department, the project, the product).